1. WHERE THE WEB CAME FROM
“Dellinger Web” is the name of the striking grid pattern that runs across the whole silhouette. William Dellinger, a three-time Olympian and 5,000-meter runner, came up with it. It is used to strengthen the midsole. The nylon web softly absorbs impact shock and spreads it out over the whole midsole. In this way, it also acts as a type of energy return system for runners.
2. ADIDAS ARCHIVES
Dellinger Web made its debut on the adidas Marathon in 1980. It was later used on well-known shoes like the adidas Oregon, the adidas Waterproof, and a few ZX models. During the 1980s, the technology was used a lot on adidas running shoes. It was a very popular trick.
3. BREAKING THE RAILS
The web pattern on the adidas Deerupt has a modern, minimalist look that is inspired by things like urban planning, architecture, and natural phenomena. Taking on the disruptive style of recent adidas releases, the Deerupt takes the rational grid design and makes it bigger for a fashion-forward look.
4. COMFORT IS KING
Modern running shoes have a flexible web texture that wraps around a knit upper to make the shoe very light. Along the inside of the Deerupt, zoned foam pockets are moulded to provide compression and a tight, locked-in fit.
5. VISUAL IDENTITY
When it first comes out, the adidas Deerupt will come in two colorways for girls and four for boys. “Solar Bird” is the name of the men’s “hero” style, which is a mix of the legendary adidas colours “Solar Red” and “Bluebird.” Set against the trainer’s web pattern, all of the simple colour options and different layers show a unique play on perspective that makes each version of the adidas Deerupt stand out.
RELEASE DETAILS – ADIDAS DEERUPT
The adidas Deerupt collection comes out on March 22, 2018 at 00:00 (CET) and costs 99,95 €. It will be sold on adidas.com and at Three Stripes stores around the world.
Men and women can already buy matching athletic clothes like lightweight jackets, t-shirts, sweatshirts, and track gear.
Check out the latest collection from Raf Simons and adidas Ozweego as well.