Plum Vitamin C Serum for All Your Skincare Needs


A vitamin C serum is one of the most powerful ingredients your skincare routine can contain. The cult favorite Plum Vitamin C Serum in particular has developed a loyal following for its ability to tackle a range of skincare concerns thanks to its high 15% vitamin C content.

Formulated especially for Indian skin, this glow-boosting serum has become a staple for those seeking brighter, clearer, and more youthful looking skin. Keep reading as we cover everything you need to know about Plum Vitamin C Serum from ingredients to benefits to how to incorporate it into your routine. Get ready to make this hardworking serum your new skin savior.

Plum Vitamin C

Why Vitamin C Benefits Your Skin

Before diving into the specifics of Plum’s formulation, let’s explore why vitamin C is such a skincare superstar. Known for its antioxidant properties, vitamin C provides numerous benefits for the skin when used topically:

  • Fades dark spots and discoloration – Its ability to inhibit melanin production reduces hyperpigmentation from sun damage or scarring. With continued use, your complexion tone evens.
  • Brightens dull skin – Its gentle exfoliating properties help to slough off dead skin cells to reveal a radiant glow.
  • Reduces fine lines and wrinkles – Vitamin C stimulates collagen production which plumps up skin and smooths the appearance of fine lines over time.
  • Protects against pollution – As an antioxidant, vitamin C neutralizes free radicals from environmental stressors like pollution before they can damage skin.
  • Reduces inflammation – Its anti-inflammatory properties help calm redness, swelling, and irritation.

With these targeted benefits, it’s easy to see why vitamin C deserves recognition as a skin-protecting superstar ingredient.

Key Ingredients in Plum Vitamin C Serum

Harnessing the power of vitamin C, Plum Vitamin C Serum combines three types of vitamin C alongside additional skin-rejuvenating ingredients for amplified results:

  • 15% L-Ascorbic acid – The most active, pure form of vitamin C with brightening and collagen-boosting abilities.
  • Sodium ascorbyl phosphate – A stabilised, water-soluble form of vitamin C that deeply penetrates skin.
  • Tetrahexyldecyl ascorbate – An oil-soluble form of vitamin C that won’t evaporate quickly.
  • Glycolic acid – An AHA that provides gentle exfoliation to reveal radiant skin.
  • Vitamin E – A potent antioxidant that strengthens the efficacy of vitamin C.

This synergetic combination of three vitamin C derivatives allows for enhanced absorption while also providing skin-soothing nourishment.

Who Can Benefit From Using This Serum?

The Plum Vitamin C Serum is formulated to benefit all skin types ranging from oily and acne-prone to dry or mature. Those who will see the most dramatic improvements include:

  • Those with dull, uneven skin tones wanting overall brightness and clarity. The exfoliating and melanin-inhibiting abilities even out tone for a radiant complexion.
  • People looking to fade marks from old acne scars, sun spots or melasma. With continued use, the vitamin C will help diminish discoloration.
  • Mature skin wanting to increase plumpness and smooth the look of fine lines and wrinkles. Vitamin C stimulates collagen production which lifts and firms.
  • Oily, acne-prone skin needing antioxidant protection against pollution and free radicals. Vitamin C shields skin from oxidative damage.

No matter your primary skin concerns, Plum’s serum tackles an array of skincare needs for noticeable improvements in texture, brightness and firmness.

When and How Should You Apply Plum Vitamin C Serum?

As vitamin C works best on bare skin, the ideal time to apply your Plum Serum is in the morning after cleansing and toning. Here are application tips:

  • Dispense 4-5 drops and massage gently onto your face, neck and décolletage area using light outward strokes.
  • Wait 1-2 minutes for the serum to fully absorb before applying additional products.
  • Follow with a hydrating moisturizer and SPF to protect skin and get maximum anti-aging benefits from vitamin C.
  • Use daily in the AM for best results. Those new to vitamin C may choose to use every other morning before building up to daily use.
  • Store in a cool, dark place for maximum freshness and efficacy.

Using your Plum Serum consistently each morning will yield the most dramatic brightening, firming and clarifying results over time.

Plum Vitamin C

What Makes Plum’s Formula Stand Out?

There are many vitamin C serums on the market – so what makes Plum’s beloved formula extra special?

Potent 15% vitamin C concentration – Many serums contain less than 10% vitamin C while Plum’s delivers a powerful 15% in an elegant base that won’t oxidize quickly.

Lightweight gel texture – The serum absorbs rapidly without leaving a tacky or greasy film on the skin’s surface.

Extra skin-nourishing ingredients – Vitamin E, glycolic acid, and plant extracts provide added antioxidant protection and nourishment.

Formula stability – The combination of 3 vitamin C derivatives allows for an extended shelf life without oxidation.

Fragrance-free – No added fragrances make this ideal for sensitive or irritation-prone skin.

Cruelty-free – Plum products are certified cruelty-free and vegan.

This thoughtful formulation packed with skin-enhancing ingredients make Plum an ideal pick for your everyday vitamin C serum.

How Long Does it Take to See Results?

As Plum Vitamin C Serum works to boost cell regeneration and inhibit melanin formation in the skin, it takes consistent use to see dramatic results. Here’s a general timeline:

  • 1 week – Brighter, more even-toned skin becomes noticeable. Any redness calms down.
  • 4 weeks – Early signs of fading hyperpigmentation from old acne marks, melasma, or sun spots emerge. Skin tone looks more clarified.
  • 8-12 weeks – Significant improvements in dyspigmentation, lighter sun spots, plumped skin texture, minimized fine lines.
  • 6+ months – With continued use, skin continues improving with brighter tone, fading marks and spots, increased firmness.

Be diligent about daily application in the mornings to amplify your serum’s effectiveness. Pair with sun protection to shield results.

Plum Vitamin C

Who Should Avoid Using This Serum?

While Plum Vitamin C Serum is suitable for most skin types, those with very sensitive skin should take a few precautions before incorporating vitamin C.

Do a patch test before applying vitamin C serums if:

  • You have sensitive skin that reacts easily to new ingredients
  • You have an impaired skin barrier from conditions like eczema or rosacea
  • You have very dry skin, as vitamin C can sometimes feel drying

Ease into application starting with just 2-3 times per week and buffer with moisturizer as needed. Adjust use based on skin’s tolerance.

How to Layer with Other Skincare Products

One perk of using a water-based vitamin C serum like Plum’s is that it layers well with other products. Follow these tips:


  • Cleanse, mist face, apply serum, wait 2 minutes, moisturize, SPF
  • On acid exfoliation days, apply serum after your AHA/BHA step


  • Avoid layering vitamin C with retinols or benzoyl peroxide, as the ingredients can deactivate each other. Use vitamin C in AM, retinol PM.

With smart layering techniques, your Plum serum complements your skincare routine beautifully.

Take Your Skin to Bright New Heights

Ready to make your complexion glow while tackling skincare concerns big and small? Plum Vitamin C Serum makes it easy to reap smoothing, brightening and nourishing vitamin C benefits with its well-rounded, potent formula.

Give your skin its daily dose of antioxidant protection and say goodbye to uneven tone, dullness, and early signs of aging. Your complexion will thank you for incorporating this radiance-restoring serum into your skincare regimen. Get ready to glow!

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