This year has been full of cool surprises for Victoria’s Secret, but the best is yet to come. After walking the London catwalk for the first time with their famous fashion show (Read the article about the VS Fashion Show in London), the Victoria’s Secret supermodels landed on the beautiful St. Barts’ beach in Puerto Rico to show the Victoria’s Secret Swim catalogue for the first time in the brand’s history. The cover below talks about a one-hour special that the American network CBS will air on February 26. We are sure that this will make a big difference in the freezing temperatures that are being reported overseas.
All of this is true, even the angels in bikinis. The main characters will be Lily Aldridge, Alessandra Ambrosio, Adriana Lima, Candice Swanepoel, and Behati Prinsloo. Elsa Hosk, Martha Hunt, Jac Jagaciak, Stella Maxwell, Joan Smalls, and Jasmine Tookes will also be on the team. This dreamy night will be set to music by Maroon 5 and Juanes, because a Victoria’s Secret show isn’t a Victoria’s Secret show without music.
But why did a brand that is so well-known and well-established in the lingerie market decide to get into the swimwear market? First of all, swim is a big market, and VS has a chance to get into it quickly and directly by using a well-known name in the world of women’s underwear. The success of Sports Illustrated also shows that beautiful women in bikinis seem to work pretty well together. Will the Victoria’s Secret bikini become a symbol of summer beauty, like the Sports Illustrated covers did?
Here’s a sneak peek at the Victoria’s Secret swim special, which will air on February 26: